Sports Marketing and Activation Manger Full Time NEW

Company Description

Malaeb is a community-focused app designed to bring sports enthusiasts together and promote a healthy lifestyle for individuals of all ages across the globe. The platform simplifies the process of booking sports venues and facilitates participation in matches, fostering social connections and encouraging active living. Whether playing with friends or meeting new people who share the same passion for sports, Malaeb is dedicated to making fitness fun and accessible. Our commitment is centered around creating opportunities to enjoy sports, connect with others, and enhance well-being.

What You’ll Do

Revenue & yield optimization

• Own revenue targets, including occupancy rates, revenue per available court-hour, and average booking value
• Develop and execute dynamic pricing strategies — peak/off-peak, seasonal, and demand-based — to maximize yield without hurting utilization
• Identify underperforming time slots, locations, and sports, and build targeted activations to fill them
• Partner with the operations team to align capacity, scheduling, and pricing

Funnel & conversion optimization

• Map and optimize the full customer journey — from first touch to booking to repeat visit
• Run continuous experiments across landing pages, the booking flow, promotional offers, and re-engagement campaigns
• Reduce drop-off at every funnel stage and improve conversion from app/web visit to confirmed booking
• Build and own retention loops: win-back campaigns, loyalty incentives, membership models, and referral mechanics

Events, activations & programming

• Build a recurring events and tournaments calendar that drives bookings, fills off-peak hours, and creates community
• Design and launch leagues, tournaments, social events, and corporate packages as key activation and revenue drivers
• Plan and execute on-the-ground sports activations that build brand presence and generate demand
• Measure activation and event ROI and double down on what works

Marketing channels & partnerships

• Own and optimize all marketing channels: paid social, search, CRM/email, SMS, push notifications, partnerships, and on-the-ground activations
• Manage marketing budgets across channels and report on CAC, ROAS, and contribution to revenue
• Build local partnerships (corporates, schools, communities, sports groups) that drive consistent demand
• Test new channels and tactics, kill what doesn’t work, scale what does

AI & automation

• Use AI tools to work faster and smarter — content creation, campaign copy, creative testing, audience research, and reporting
• Build automated workflows across the funnel: lead nurturing, booking reminders, win-back sequences, and lifecycle messaging
• Automate recurring reporting and dashboards so the team spends less time pulling data and more time acting on it
• Continuously identify manual, repetitive tasks and replace them with scalable systems
• Stay ahead of new AI and martech tools, and bring the best ones into the team’s workflow

Team leadership

• Hire, build, and lead a high-performing sports marketing and activation team as the function scales
• Set clear goals, KPIs, and priorities for the team, and hold them accountable to outcomes
• Coach and develop team members — channel specialists, content, events, and analytics talent
• Create a culture of experimentation, ownership, and data-driven decision-making
• Manage workload, delegation, and structure so the team operates efficiently and scales sustainably

Analytics & reporting

• Build and maintain dashboards tracking the metrics that matter — occupancy, revenue, funnel conversion, CAC, LTV, retention
• Deliver clear weekly and monthly reporting to leadership with insights and recommended actions
• Use data to prioritize where to focus next

What We’re Looking For

• 4+ years in sports marketing, activation, performance marketing, or revenue-focused marketing roles — ideally with experience in marketplaces, consumer apps, hospitality, fitness, leisure, or other capacity/occupancy-driven businesses
• Experience hiring, managing, or leading a team — or a clear, demonstrated readiness to step into a leadership role
• A genuine growth mindset: you run experiments, you measure everything, and you make decisions based on data, not opinions
• Strong commercial instinct — you understand unit economics and you think about revenue, not just leads or impressions
• Hands-on experience with performance marketing channels (Meta, Google, TikTok), CRM/lifecycle tools, and analytics platforms
• Fluency with AI tools and a track record of using automation to work more efficiently
• Comfort with funnel analysis, A/B testing, and conversion rate optimization
• Experience planning and executing sports activations, events, tournaments, or community programming is a strong plus
• Excellent analytical skills — fluent in spreadsheets and dashboards; SQL or BI tool experience is a bonus
• Self-starter who can own outcomes end-to-end and work cross-functionally with operations, product, and sales
• Knowledge of the GCC sports, fitness, or leisure landscape is an advantage
• Arabic language skills are a plus