Senior F&B Business Consultant Full Time NEW

Up for Grabs is a food surplus marketplace launching in Beirut, connecting consumers with F&B businesses selling unsold surplus items at a discount through surprise bags. We are looking for an experienced F&B Industry Consultant to serve as our senior industry advisor for the Lebanese market, helping us refine our go-to-market approach, shape our sales strategy, and build the infrastructure our sales team will execute on.

ABOUT THE ROLE:

This is a short, focused engagement (4 to 6 weeks). You will bring deep firsthand knowledge of Lebanon’s F&B and HORECA sector and apply it to help us understand how the industry operates, where we should focus, how to position our offering, and how to approach business owners effectively. You will work closely with the founding team and coordinate directly with our Senior Sales Representative to ensure strategy and field execution inform each other in real time.

WHAT YOU’LL DO:

• Provide the Company with a practical understanding of how the F&B and HORECA sector operates in Lebanon, including business models, cost structures, procurement cycles, surplus food dynamics, and how business owners think and make decisions

• Review our current go-to-market strategy, value proposition, and partner acquisition approach and identify where we are well positioned and where we need to adjust

• Map Lebanon’s F&B landscape and identify the highest-potential geographic clusters for launch, working collaboratively with the founding team and the Senior Sales Representative to finalize target areas

• Define ideal early-adopter partner segments and build an initial prioritized prospect list to serve as the starting pipeline for our sales efforts

• Develop a field-ready sales approach informed by industry norms, covering how to initiate contact with business owners, what language and framing to use, and how to handle common objections

• Create or refine partner-facing pitch assets including a one-pager, short deck, and leave-behind materials

• Refine the sales approach on an ongoing basis using field feedback and conversion data from the Senior Sales Representative

• Tie all workstreams into a phased market expansion roadmap with sequencing, success metrics, and resource requirements

• Document all work, research, and advisory outputs and deliver a comprehensive handoff document at the end of the engagement

WHAT WE’RE LOOKING FOR:

• Extensive firsthand experience in Lebanon’s F&B and HORECA sector with a strong understanding of how the industry operates on the ground

• Ability to advise on stakeholder behavior, decision-making patterns, and operational realities across restaurants, cafés, bakeries, hotels, catering companies, and buffet-style establishments

• Experience in go-to-market strategy, sales enablement, or business development within F&B, hospitality, or marketplace businesses

• Ability to produce field-ready, practical deliverables that a junior sales representative can pick up and execute with clear guidance

• Sharp communication in English; Arabic strongly preferred for partner-facing materials

• Self-directed and comfortable owning deliverables end to end against a tight timeline

NOTE:

Fixed-term engagement, 4 to 6 weeks. Remote with on-the-ground research in Beirut as needed. All work must be documented and submitted with a final handoff document.

COMPENSATION:

• Up to USD 2,300 for the full engagement

• Paid upon completion and acceptance of all deliverables

• Milestone-based payment schedule available by mutual agreement