Sales Performance & Market Intelligence Lead. Full Time

FiberX

Job Description

Sales Performance & Market Intelligence Lead

Location: Baghdad, Iraq (HQ)

Department: Consumer Sales

Reports To: Consumer Sales Director

Direct Reports: Sales Performance Supervisors (across cities)

Role Summary

The Sales Performance & Market Intelligence Lead is responsible for two deeply connected functions at FiberX: owning the national sales performance management framework, and providing the commercial intelligence needed to keep FiberX competitively positioned in every market it operates in. Based at HQ and reporting to the Consumer Sales Director, this role defines how performance is measured and improved — while simultaneously tracking competitor activity, pricing dynamics, and market trends to ensure sales strategies are grounded in real-world intelligence. The Lead oversees city-level Sales Performance Supervisors and acts as the analytical and strategic nerve center of the Consumer Sales function.

Key Responsibilities

Performance Framework & KPI Design

• Design and own the national sales performance framework, including KPI definitions, measurement methodologies, target-setting processes, and performance review cycles.
• Develop and maintain performance scorecards for each sales channel (direct, 3rd party, shops, OSPs) and each city, ensuring clarity and consistency.
• Define incentive and recognition structures linked to performance outcomes, in coordination with HR and Finance.
• Continuously evaluate and refine performance metrics to ensure they remain aligned with FiberX’s strategic objectives and market realities.

National Performance Oversight

• Monitor national-level sales performance across all cities and channels, identifying trends, outliers, and systemic issues.
• Produce regular national performance reports and dashboards for the Consumer Sales Director and executive leadership.
• Lead monthly and quarterly performance review sessions with City Sales Managers and relevant supervisors.
• Develop and follow up on corrective action plans for underperforming cities, channels, or teams.

City Performance Team Oversight

• Provide strategic direction and technical guidance to city-level Sales Performance Supervisors and their analyst and reporting teams.
• Standardize reporting templates, data collection processes, and analytical tools across all cities.
• Ensure data integrity and consistency across city-level reporting inputs and national-level consolidation.
• Identify and scale high-performing analytical or reporting practices from individual cities to the national level.

Pricing Strategy & Management

• Develop and maintain FiberX’s consumer pricing framework, including plan structures, promotional pricing, bundling options, and discount policies.
• Conduct regular pricing reviews based on market conditions, competitor activity, cost inputs, and subscriber demand signals.
• Model pricing scenarios and assess their impact on subscriber acquisition, ARPU, and revenue to support commercial decision-making.
• Coordinate with Finance and Product teams to ensure pricing decisions are aligned with margin targets and regulatory requirements.
• Own the pricing approval and change management process, ensuring all city teams and sales channels are updated promptly and accurately.

Market Intelligence & Competitor Analysis

• Monitor and analyze competitor pricing, product offerings, promotions, and market positioning on an ongoing basis.
• Track macroeconomic, regulatory, and technology trends in the Iraqi telecom and ISP market that may affect FiberX’s competitive standing.
• Produce regular market intelligence reports for the Consumer Sales Director and senior leadership, highlighting risks, opportunities, and recommended responses.
• Develop and maintain a structured intelligence-gathering process across cities, leveraging city teams, partners, and external data sources.
• Analyze subscriber acquisition data, churn patterns, and customer behavior to identify demand drivers and market saturation points by geography.

Planning & Forecasting Support

• Lead the data-driven component of the annual and quarterly sales planning process, providing historical performance analysis, market sizing, pricing recommendations, and forecasts.
• Support new city or area expansion planning with market assessments, demand analysis, and competitive positioning inputs.
• Track the impact of sales initiatives, campaigns, and incentive programs and report on their effectiveness.
• Support the Consumer Sales Director in board-level and senior management reporting on sales performance and market position.

Requirements

Education

• Bachelor’s degree in Business Administration, Economics, Statistics, Data Analytics, or a related field. A Master’s degree is a plus.

Experience

• Minimum 6–7 years of experience spanning sales performance management, commercial analytics, pricing, or market intelligence — ideally combining at least two of these disciplines.
• Proven experience designing KPI frameworks and performance review processes in a multi-team or multi-city environment.
• Proven experience in pricing analysis and competitive market research.
• Experience in the telecom, ISP, or technology sector is strongly preferred.
• Prior experience managing or mentoring a team of analysts or performance supervisors is required.

Skills & Competencies

• Expert-level analytical skills — able to design and interpret complex performance models, pricing scenarios, and market intelligence frameworks.
• High proficiency in Power BI, Excel, or similar BI and data visualization tools.
• Strong commercial acumen — able to connect performance data and market intelligence to revenue outcomes and strategic priorities.
• Deep curiosity about market dynamics with a proactive, structured approach to intelligence gathering.
• Excellent communication and presentation skills, including the ability to deliver insights clearly to executive audiences.
• Strong leadership skills with the ability to develop and align a distributed team of performance supervisors.
• Highly organized with a structured, systems-thinking approach to both performance management and commercial analysis.

How to Apply

Interested candidates are invited to send their CV to: jobs@fiberx.iq

Please include the job title in the subject line of your email.