The Student Marketeer supports the Field Marketing team in building the local face of Red Bull in their field in the most relevant way in line with the national strategies and priorities. They work with the Marketing leadership to build strong local networks, including opinion-leaders and key influencers and establishing relationships with key stakeholders.
They help to create and implement marketing initiatives in the four key pillars of the marketing mix (Consumer Collecting, Sports, Culture and Communications), they will be working closely with the On Premise, Off Premise, to ensure perfect distribution and product availability.
Their main objective is to integrate Red Bull into the consumer lifestyle through the planning and execution of marketing activities, sales initiatives and projects ultimately leading to the successful development of the business.
Responsibilities
• Represents Red Bull at their environment by living and breathing the Red Bull personalitytraits and company values.
• Spots trends and identifies opportunities to integrate the brand by conducting market andcampuses researches.
• Develops and executes targeted sales and marketing plans to meet the needs of consumersin their fields.
• Collaborates with Off & On-Premise Sales to maximize sales and distribution, in the bull’seye, bull ring and beyond
• Establishes and maintains relationships with stakeholders and individuals, including keyopinion leaders on and off campus to keep the brand desirable.
• Ensures a positive and credible Red Bull brand image is delivered amongst the consumer bycontinually activating creative, innovative and daring initiatives (including social tactics),and moment-based hacks which are locally relevant.
• Maintains a dynamic mix of projects, activities and event involvement always with socialand digital media at the heart of what we do.
• Continually seeks opportunities to develop Red Bull’s brand profile, image and credibility onand off campus.
• Creates, maintains and grows the strongest brand that consumers are passionate about andcan relate too.
• Contributes to the infusion of Red Bull into consumer life – a ‘lifestyle choice’ to be continuedpost interaction stage
• Drives the entrepreneurial, innovative and creative implementation of Red Bull’s marketing mix.
• Completes the communication and reporting tasks associated with the Student Marketer rolein a timely manner and with accuracy.
• Achieves set goals and meets all deadlines.
• Delivers executional excellence and shows love for the details in all areas of their role
Qualifications
This role is designed for enrolled undergraduate students in Bahrain, 1st, 2nd , or 3rd year university students.
1. A strategic thinker who takes initiative and ownership and “makes things happen”.
2. Leadership, motivation and team skills, solution-oriented.
3. Strong written and verbal communication, Project Management Skills, and familiar with
Microsoft Office.
4. Understanding the core scenes in the region and has strong networking skills.
5. Excellent communication skills, including presenting.
6. Passionate and energetic personality, Friendly, open-minded and approachable, Professional
and autonomous.
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