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About the role
We’re hiring a Product Marketing Manager to drive Wafeq’s growth. This role is focused on product marketing, demand generation, and revenue impact — not just brand or content.
You’ll work closely with Sales, Partnerships, and Product to drive pipeline, improve conversion, and position Wafeq as the leading accounting platform for SMEs in the Middle East.
Responsibilities:
Product Marketing
- Own messaging and positioning for KSA
- Launch new features (e-invoicing, add-ons, etc.)
- Localize for SMEs, accounting firms, and enterprise
Demand Generation
- Drive qualified pipeline and lead quality
- Improve conversion (website → trial → paid → annual)
- Work closely with Sales on funnel performance
Content & Social
- Build Arabic-first content strategy
- Manage social channels and growth
- Create high-impact, educational, and regulatory content
Partner Marketing
- Run co-marketing with accounting firms and partners
- Support partner acquisition and activation
Lifecycle & Revenue
- Improve activation and onboarding
- Drive upgrades, annual plans, and add-ons
Performance
- Track CAC, conversion, and pipeline metrics
- Run experiments to improve efficiency
Qualifications
- 7+ years in marketing (SaaS/tech preferred)
- Strong product marketing + GTM experience
- Experience in demand generation and conversion optimization
- Fluent in Arabic and English
- Data-driven and comfortable owning revenue impact
- Hands-on with AI tools (e.g. ChatGPT, Claude) for content, campaigns, and research
- Comfortable with marketing tools (e.g. Google Analytics, HubSpot, Zapier) and building automations with AI
- Able to use AI to increase speed, output, and performance