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Responsibilities
The LIVE MENA Operations team is dedicated to building a scalable, healthy, and high-performing TikTok LIVE ecosystem. By working closely with agencies and partners, we support long-term growth through content innovation, monetisation enablement, and community development.
We are seeking a LIVE Partner Manager based in Dubai to grow and strengthen the regional agency ecosystem (MENA). This role is responsible for owning and incubating a portfolio of agencies through structured programs, community operations, and data-driven execution. This position blends partner development with ecosystem building and plays a key role in creator growth and monetisation success across the region.
1. Portfolio Account Management
– Own a defined portfolio of agencies, setting clear monthly & quarterly priorities and success plans per agency partner across creator growth, activity, and revenue.
– Run structured business reviews (weekly check-ins and monthly performance reviews), tracking progress against agreed targets and converting gaps into action plans.
– Coordinate internal resources for your portfolio, aligning campaigns, content support, and policy education based on each agency’s maturity and needs.
– Maintain portfolio hygiene and governance, including account plans, escalation tracking, and ensuring timely resolution of operational and compliance issues.
2. Partner Development and Expansion
– Identify, engage, and onboard high-potential agencies and talent organisations to expand the TikTok LIVE ecosystem in the region.
– Build and maintain long-term, trust-based relationships with partners, ensuring alignment on platform strategy, content direction, and growth priorities.
3. Agency Incubation and Community Operations
– Build and manage LIVE agency communities, setting clear engagement mechanisms to improve activity, retention, and overall performance.
– Design and deliver incubation programs, including agency enablement, creator recruitment initiatives, and monetization acceleration plans.
– Plan and execute incentive-driven campaigns to increase creator onboarding, revenue growth, and agency participation.
4. Performance and Data Management
– Monitor and evaluate agency and creator performance metrics, including activity levels, revenue contribution, and growth trends.
– Share regular performance updates, reviews, and clear recommendations with internal stakeholders and agencies alike.
5. Cross-functional Collaboration
– Partner closely with Marketing, Campaigns, Content, Product, and Data teams to support partner success and deliver growth initiatives.
– Lead partner workshops, training sessions, and engagement activities to share best practices and platform updates.
– Ensure all partner and agency activities follow TikTok LIVE community guidelines, brand values, and safety standards.
Qualifications
Minimum Qualifications:
– Bachelor’s degree or above.
– Experience in account management, partner management, business development, or operations within digital media, social platforms, entertainment, or the creator economy.
– Experience working with agencies, MCNs, talent managers, or creator-facing organisations.
– Strong communication and relationship management skills, with the ability to influence partners and drive clear next steps.
– Comfortable using data to manage performance, including KPIs, reporting, and basic analysis in Excel or Google Sheets.
– Fluency in Arabic and strong working proficiency in English to collaborate with Arabic-speaking markets and local business stakeholders.
– Based in Dubai, with the ability to commute to the office as needed.
Preferred Qualifications:
– Proven ownership of a portfolio of partners, including building account plans, running business reviews, and delivering measurable growth outcomes.
– Experience designing or running partner programs, enablement initiatives, community operations, or incubation frameworks.
– Demonstrated cross-functional leadership, working effectively with Marketing, Content, Product, Operations, and Data teams.
– Strong analytical skill set, including comfort with dashboards and Business Intelligence tools, and ability to translate insights into actions for partners.
– Familiarity with TikTok LIVE, live streaming ecosystems, or monetisation products for creators.
– Experience supporting creator recruitment, activation, retention, and revenue growth through structured initiatives or campaigns.
About TikTok
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok’s global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us
Inspiring creativity is at the core of TikTok’s mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy – a mission we work towards every day.
We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We’re resilient and embrace challenges as they come. By constantly iterating and fostering an “Always Day 1” mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.
Diversity & Inclusion
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
