📍 Remote | Equity-Based Partnership | Flexible Collaboration
Marketing Team Partner (Growth, Content & Brand)
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About the Partnership
Swapop is looking for a creative and execution-focused marketing team to become a long-term strategic partner in building and growing the brand.
We are not looking for freelancers doing isolated tasks.
We are looking for a team that can think strategically, create high-performing content, manage social media, execute creative campaigns, and help turn Swapop into a recognizable and culturally relevant brand.
Your team may include:
* Marketing strategists
* Content creators
* Video editors
* Social media specialists
* Street content creators
* Designers
* Community managers
This is an equity-based partnership opportunity for a team ready to grow with the company and help shape the future of the brand from an early stage.
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Your Role & Impact
Brand Strategy & Positioning
• Help shape how Swapop looks, feels, and communicates
• Refine brand messaging, storytelling, and positioning
• Build a recognizable and emotionally engaging brand identity
• Help create a brand that feels modern, exciting, and culturally relevant
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Content Creation & Viral Execution
• Create short-form videos, social content, and storytelling campaigns
• Produce engaging TikToks, Instagram Reels, YouTube Shorts, and viral-style content
• Develop challenge-based and street-style content around trading, value, and upgrading items
• Execute social experiments, interviews, and real-world activations
• Turn raw ideas into high-retention, high-engagement content
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Social Media Management & Growth
• Manage Swapop’s social media pages and online presence
• Build and maintain content calendars and publishing schedules
• Handle audience engagement, comments, DMs, and community interaction
• Optimize content for reach, retention, shares, and conversions
• Test hooks, formats, captions, and storytelling approaches continuously
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Creative Campaigns & Community Building
• Develop creative campaigns that drive awareness and downloads
• Launch influencer, UGC, and community-driven campaigns
• Create content people want to share and talk about
• Help build a strong online community around Swapop
• Identify trends and opportunities that can drive organic growth
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Conversion & Growth Thinking
• Design campaigns and content with conversion in mind — not just views
• Improve user journey messaging and calls to action
• Help optimize landing pages, onboarding messaging, and social funnels
• Bring ideas that increase user activation and retention
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What We’re Looking For
• Strong experience in social media, content creation, branding, or growth marketing
• Deep understanding of TikTok, Instagram Reels, YouTube Shorts, and internet culture
• Ability to create engaging storytelling and viral-ready content
• Team capable of both strategy and execution
• Strong creative thinking with fast execution
• Entrepreneurial mindset with ownership and initiative
• Comfortable working in a fast-paced startup environment
• Ability to collaborate long term and grow with the company
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What You’ll Gain
• Equity partnership in an early-stage startup with large growth potential
• Opportunity to shape the public identity and growth strategy of Swapop
• Creative freedom to experiment and build impactful campaigns
• Strong portfolio of high-visibility marketing and content work
• Direct involvement in scaling a consumer marketplace brand
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Additional Info
• 100% Remote — work from anywhere
• Flexible collaboration structure
• Equity-based partnership (no salary at this stage)
• Ideal for teams passionate about storytelling, social media, branding, and startup growth
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We’re not just building an app.
We’re building a movement where people turn unused value into bigger opportunities — and marketing will be one of the biggest forces driving that vision forward.
