We are a real estate broker. We serve real estate investors – people developing new homes, buying and improving homes, looking for rental properties and other types of real estate operators.
The Role
We’re looking for a Marketing Manager who can take full ownership of our marketing function and run with it. This is not a coordinator role, we need someone who can think strategically, execute independently, and consistently put us in front of real estate investors.
You’ll manage our social media presence, build and run email drip campaigns, and develop content that speaks directly to our audience. The CEO is stepping back from day-to-day marketing, so this person needs to be self-directed and comfortable owning results.
What You’ll Own
Manage and grow FAI’s presence on Facebook, Instagram, and LinkedIn, both organic and paid
Build, manage, and optimize email drip campaigns to nurture prospects and stay top-of-mind with active leads
Develop a consistent content calendar that speaks to real estate investors (fix-and-flip, new construction, bridge scenarios)
Create or coordinate content: short-form posts, deal highlights, educational content, and market commentary
Track and report on key metrics: engagement, open rates, lead quality, and campaign performance
Identify new channels and opportunities to reach real estate investors
Coordinate with leadership on messaging, deal flow updates, and company announcements
What We’re Looking For
3–7 years of experience in marketing, ideally in financial services, real estate, or B2B
Hands-on experience with email marketing platforms
Solid grasp of Meta Business Suite, organic and paid
LinkedIn content strategy experience, particularly for B2B or professional audiences
Strong copywriting skills, you can write like a person, not a press release
Comfortable working independently in a lean, fast-moving environment
Ability to pick up industry terminology quickly. You don’t need to be a real estate expert on day one, but you need to learn fast
Analytical mindset, you track what’s working and adjust accordingly
Nice to Have
Prior experience marketing to real estate investors, finance, or banking space
Familiarity with CRM systems and lead pipeline management
Basic graphic design skills (Canva, Adobe, or similar)
Experience with paid social advertising
What We Offer
Remote-friendly, flexible work environment
Direct access to leadership… no bureaucracy, no layers
Real ownership of a marketing function at a growing niche lender
Opportunity to grow with the company as we scale
Job Requirements
Bachelor’s degree in Marketing, Communications, Business, or a related field — or equivalent hands-on experience
3–7 years of proven marketing experience, preferably in financial services, real estate, or B2B
Demonstrated experience managing social media accounts in a professional capacity (Facebook, Instagram, LinkedIn)
Experience building and managing email drip campaigns and marketing automation workflows
Proficiency with at least one email marketing / CRM platform
Strong written communication skills, ability to craft clear, compelling copy for different audiences and platforms
Comfortable working remotely and independently
Highly organized with the ability to manage a content calendar and meet deadlines consistently
Basic analytical skills, able to read campaign data, identify trends, and adjust strategy accordingly
