Marketing Generalist Full Time

Job Title: Marketing Generalist

Location: Remote

Reports to: Marketing Head

Type: Full-time (Immediate Joining Preferred)

About Shipfinex:

90% of global trade moves by sea, yet just 0.00035% of the world owns the ships powering it. Shipping is

a $3 trillion industry that’s long remained closed off to everyday investors. At Shipfinex, we’re on a mission to change that.

We’re building a regulated, blockchain-enabled marketplace that lets anyone own a fraction of a real,

income-generating ship. Each token is backed by a vetted vessel and gives access to an asset class that

was never designed for you. Until now.

Role Overview

We’re looking for a high-agency, hands-on Marketing Generalist to partner closely with the Head of

Marketing on a fast-moving execution roadmap. This is a special projects role; you’ll work across performance, retention, email & WhatsApp automation, and platform operations to get things done. Think

of it as the right hand to marketing leadership for intense, ownership-driven execution.

If you’ve ever felt like “just strategy” or “just execution” isn’t enough and you want to build the full stack

of marketing with zero red tape, this role is for you.

What You’ll Work On

1. Retention & CRM (Email + WhatsApp)

• Design and execute WA journeys across cohorts (first-time investors, cold leads, pre-KYC leads, etc.)
• Use engagement tools to set up nudges, drip campaigns, and reactivation workflows
• Support feedback loops via surveys, reviews, and user interviews to inform message testing

2. Performance Marketing Ops

• Build creative briefs, iterate landing pages, and track funnel metrics
• Run experiments on creatives, copy, and formats to improve CAC and KYC conversion

3. Owned Channel Marketing

• Support execution of LinkedIn content engine from post creation to carousel coordination
• Build and send investor updates/newsletters.

4. Website & Platform Ops

• Help optimize our homepage, LPs, and onboard flows for SEO, conversion and LCP improvements.
• QA content and experience before each feature/product/infra launch

5. Special Projects & Experiments

• Execute short turnaround campaigns (events, PR activations, rewards-based experiments)
• Coordinate between design, dev, and content freelancers for agile delivery

What We’re Looking For

Must-Have Skills

• 2–5 years across high-growth startups or digital-first brands (preferably D2C, fintech, or SaaS)
• Proven execution experience in email/WA marketing, retention flows, or CRM tools
• Familiarity with performance marketing campaign structure & creative testing
• Bias for speed and “figure-it-out” attitude

Nice to Have

• You’ve scaled content on platforms like YouTube, LinkedIn, or Instagram
• You’ve worked with low-code tools (Webflow, Zapier, Google Sheets-based automations)
• Prior experience in fintech, crypto, or investing products is a plus

What Success Looks Like

• You solve problems without waiting to be asked
• You move things across the finish line, fast
• You care about outcomes, not just process
• You’re curious, experimental, and own your learning curve

What You’ll Get

• A front-row seat in building a first-of-its-kind investing platform
• High ownership, full context, and close collaboration with leadership
• Zero fluff, high velocity, and a culture that prioritizes doing over saying

To Apply

Send your resume and 1 pager (600 words max) on why this role makes sense for you right now to:

hr@shipfinex.com