Marketing & Content Coordinator Full Time

The Abdulla Al Ghurair Hub for Digital Teaching and Learning at MSFEA, AUB seeks applications for a marketing & content coordinator with proven experience in marketing and content creation across multiple platforms and content creation.

Main Duties:

Reporting to the marketing and communications officer, the marketing & content coordinator will coordinate marketing activities across Hub programs while developing high-quality digital content that communicates program values clearly and effectively. The role requires strong organization, collaboration, storytelling and writing skills to support integrated marketing campaigns aligned with Hub’s overall strategy and brand.

Key responsibilities:

• Develop, implement, and monitor monthly content calendars across the Hub’s digital channels (Meta, LinkedIn, Email Marketing, Website), ensuring consistent, audience-focused messaging aligned with program timelines and enrollment targets.
• Create, write, and publish high-quality digital content across platforms including social media posts, email campaigns, landing pages, blogs, podcasts, videos, and program storytelling that supports outreach, lead generation, and enrollment objectives.
• Develop compelling copywriting assets, including ad copy, email copy, campaign messaging, and video scripts aligned with the Hub’s brand voice, value propositions, and conversion goals.
• Apply strong understanding of audience personas and buyer journey stages (awareness → consideration → conversion) to build effective content funnels and messaging frameworks that clearly position programs and drive measurable results.
• Support the planning and execution of integrated marketing campaigns across paid and organic channels in coordination with program stakeholders.
• Create, review and validate all campaign content and assets (social media posts, factsheets, webpages, creatives) before publishing to ensure accuracy, clarity, and brand consistency.
• Monitor and optimize website performance metrics (traffic sources, bounce rate, time on page, conversion rate) using tools such as Google Analytics and Search Console, ensuring content and landing pages effectively support lead generation and enrollment goals.
• Apply SEO best practices in content creation and website updates, including keyword research, on-page optimization, meta descriptions, internal linking, and content structuring to improve organic visibility and search rankings.
• Track engagement and performance metrics, contribute to reporting, and recommend data-driven improvements to content formats and messaging strategies.
• Coordinate with designers, recruiters, and external partners to ensure timely and effective campaign execution.
• Maintain organized documentation and archives of campaign materials, trackers, and performance insights.
• Stay up to date with emerging content trends, digital communication tools, and best practices in storytelling and audience engagement.

Skills/Qualifications:

• Bachelor’s degree in Marketing, Communications, Media, Education, or a related field. Graduate education is a plus.
• Minimum of 2-4 years of experience in marketing coordination, content creation, or digital communication. Experience in higher education is a plus.
• Strong English writing and communication skills.
• Experience creating social media and digital content.
• Proficient with Microsoft Office Suite, knowledge of Adobe Creative Suite is a plus.
• Knowledge in HTML, CMS (such as SharePoint, WordPress), automated email systems (such as MailChimp), CRM understanding (such as Salesforce, Pardot) are a plus.
• Good understanding of: Search Engine Optimization, Social Media Optimization, Email marketing, Online Marketing, Product Marketing, Solutions Marketing, Vertical Marketing, Journey marketing and Collateral Development.

Contact:

Interested applicants should send a brief cover letter explaining why they would like to join and a CV to marcom-aghub@aub.edu.lb. Applications will be reviewed and evaluated on a rolling basis until the position is filled.