Head of Sales A2P SMS Full Time NEW

The Head of Sales – A2P SMS is responsible for driving the commercial growth of the company’s global messaging business. This role focuses on acquiring new A2P SMS traffic sources, expanding strategic partnerships, increasing revenue and margin, and leading the sales organization within the international telecommunications ecosystem.

The ideal candidate possesses extensive experience in the A2P SMS industry, a strong network of industry contacts, and a deep understanding of SMS aggregation, carrier connectivity, routing, pricing, and messaging monetization.

The position reports directly to the CEO and works closely with Carrier Relations, Routing, Operations, Finance, and Product teams.

Key ResponsibilitiesBusiness Development & Revenue Growth

• Develop and execute the global sales strategy for A2P SMS services.
• Identify, approach, and onboard new clients generating A2P SMS traffic.
• Build strategic relationships with CPaaS providers, SMS aggregators, enterprises, fintech companies, social media platforms, authentication providers, and digital service providers.
• Manage the entire sales cycle from prospecting and negotiation to contract execution and traffic launch.
• Achieve and exceed revenue, gross profit, and traffic volume targets.

Client Acquisition & Account Management

• Develop a pipeline of qualified opportunities across international markets.
• Expand existing customer relationships and increase traffic volumes from current accounts.
• Conduct commercial negotiations and manage contractual agreements.
• Ensure high levels of customer satisfaction and long-term retention.
• Act as the primary commercial contact for key strategic accounts.

Commercial Management

• Monitor revenue, margin, and profitability across customer portfolios.
• Work closely with routing and operations teams to maximize commercial performance.
• Participate in pricing strategy development and customer-specific pricing negotiations.
• Evaluate business opportunities based on traffic quality, profitability, and long-term potential.

Market Expansion

• Identify new markets, regions, and verticals for business growth.
• Analyze market trends, competitor activity, and industry developments.
• Develop go-to-market strategies for new products and messaging solutions.
• Support the company’s expansion into emerging messaging technologies, including RCS and CPaaS services.

Leadership & Team Management

• Build, manage, and mentor a high-performing international sales team.
• Define KPIs, sales targets, and performance metrics.
• Implement sales processes, forecasting methodologies, and CRM best practices.
• Conduct regular performance reviews and coaching sessions.

Industry Representation

• Represent the company at international telecom and messaging events.
• Establish and maintain relationships with industry stakeholders, operators, aggregators, and technology providers.
• Promote the company’s brand and commercial capabilities within the global messaging ecosystem.

Required QualificationsExperience

• Minimum 5 years of experience in A2P SMS, messaging, or telecommunications sales.
• Minimum 3 years of leadership experience managing commercial or sales teams.
• Proven track record of generating revenue and acquiring international messaging clients.
• Demonstrated success in negotiating high-value commercial agreements.
• Existing network of industry contacts within the messaging and telecommunications sector.

Industry Knowledge

Strong understanding of:

• A2P SMS ecosystem and value chain.
• SMS aggregation and SMS Hub business models.
• Direct carrier connectivity and wholesale messaging.
• International SMS routing and traffic management.
• OTP, authentication, transactional, and notification messaging.
• CPaaS platforms and messaging APIs.
• SMS pricing models and margin optimization.
• Mobile operator relationships and interconnect agreements.
• Messaging compliance and anti-fraud practices.

Skills

• Strategic sales leadership.
• Enterprise and wholesale telecom sales.
• High-level negotiation and relationship management.
• Commercial and financial analysis.
• Revenue forecasting and pipeline management.
• Strong presentation and communication skills.
• CRM and sales process management.
• Excellent stakeholder management abilities.

Languages

• Fluent English (written and spoken).
• Additional languages are considered an advantage.

Key Performance Indicators (KPIs)

• Monthly A2P SMS traffic volume generated.
• Revenue growth.
• Gross profit and margin performance.
• Number of new strategic clients acquired.
• Customer retention rate.
• Expansion of existing customer accounts.
• Pipeline value and forecast accuracy.
• Achievement of quarterly and annual sales targets.

Preferred Qualifications

• Previous experience with international messaging providers, SMS aggregators, CPaaS companies, or mobile operators.
• Existing portfolio of active customers and industry relationships.
• Experience attending and conducting business at major telecom and messaging conferences.
• Knowledge of RCS Business Messaging and emerging communication technologies.
• Experience managing sales across multiple international regions.

Critical Success Factors

The successful candidate should be able to demonstrate:

• An active network of decision-makers within the A2P SMS industry.
• The ability to bring new business opportunities within the first 90 days.
• Strong understanding of messaging economics, routing, and margin management.
• A proven history of scaling revenue in a competitive telecommunications environment.
• Entrepreneurial mindset with a results-driven approach.