Group Chief Marketing Officer – Automotive – West Africa Full Time

Location: West Africa

Job type: Full time

Job Summary

We are hiring for the role of Group CMO for a conglomerate company in West Africa. As a Group CMO, you will be responsible for the unified marketing, brand, and digital strategy of the conglomerate s portfolio. The GCMO will balance premium international brand management with high-volume, highly competitive retail and B2B trade marketing.

Reporting directly to the Group CEO, the GCMO will harmonize corporate brand equity with sector-specific commercial goals. The role requires a dynamic leader capable of navigating multi-country consumer dynamics, regional trade integration (ECOWAS), and digital transformation across both B2B and B2C portfolios.

Key Responsibilities 1. Regional Brand Governance & Synergy

• Portfolio Architecture: Manage and protect the positioning, equity, and guidelines of a diverse multi-industry brand portfolio across West African markets.
• Cross-BU Collaboration: Partner with individual Business Unit (BU) heads to align group-level brand strategies with localized country-specific sales objectives.
• Corporate Reputation: Champion the conglomerate’s master brand to maintain high trust with regional governments, institutional partners, and major B2B clients.

2. Multi-Market Go-To-Market (GTM) Strategy

• Regional GTM Execution: Design and scale commercial marketing campaigns tailored to distinct markets (e.g., Anglophone vs. Francophone West Africa).
• Channel Optimization: Develop robust trade-marketing programs that cater to both modern corporate accounts and high-volume, informal traditional trade networks.
• Market Intelligence: Oversee regional market research to monitor competitor movements, consumer behavior shifts, and macroeconomic impacts on pricing elasticity.

3. Digital Transformation & Performance Marketing

• MarTech & E-Commerce: Lead the adoption of modern marketing technologies, scalable e-commerce platforms, and advanced CRM infrastructure across all subsidiaries.
• Data-Driven Decision Making: Establish rigorous tracking of key metrics, including Customer Acquisition Cost (CAC), Customer Lifetime Value (CLTV), and digital conversion rates.
• Customer Experience (CX): Build data-backed retention and loyalty programs tailored to cross-border consumers and corporate accounts.

4. Financial & Agency Oversight

• P&L and Budget Efficiency: Own, allocate, and audit the annual Group Marketing budget, ensuring optimal resource deployment and measurable ROI.
• Agency Management: Select and hold accountable top-tier regional and international creative, PR, and media-buying agencies.

Job Requirements Experience & Education

• Education: Bachelor s degree in Marketing, Business Administration, Economics, or a related field. An MBA or advanced executive certification is highly preferred.
• Tenure: Minimum 15 years of progressive commercial marketing experience, with at least 7 years in a C-suite or executive leadership capacity.
• Geographic Context: Proven track record operating across key West African hubs (e.g., Nigeria, Ghana, C te d’Ivoire). Deep understanding of ECOWAS trade realities and cultural nuances is essential.
• Sector Versatility: Experience working within a multi-sector conglomerate, premium FMCG, telecommunications, or a major industrial/distribution network.

Core Competencies

• Cross-Border Leadership: Ability to manage and inspire culturally diverse, cross-functional teams across multiple geographic locations.
• Analytical Rigor: A strong bias for performance marketing, data analytics, and operational technology, transitioning the organization from traditional to digital-first.
• Stakeholder Gravitas: Exceptional communication skills to successfully interface with international partners, OEM principles, and corporate boards.

Target KPIs

• Market Share & Penetration: Year-on-year growth in market share across targeted regional business units.
• Marketing ROI: Measurable revenue growth and pipeline generation relative to total corporate marketing spend.
• Digital Revenue Contribution: Growth in digital lead generation, platform traffic, and e-commerce channel revenue.
• Regional Brand Health: Improvement in top-of-mind awareness and net promoter scores (NPS) across primary operating countries.

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