Executive – Brand Marketing Full Time NEW

Job Title: Executive – Brand Marketing

Location: Dubai, UAE

Reporting To: Manager – Branding

About STYLI Marketplace:

STYLI Marketplace is an e-commerce concept founded in 2019 by Landmark Group, emerging as one of the largest fashion and beauty platforms in the GCC and India. With a strong focus on trendy, affordable fashion and beauty products, STYLI marketplace brings over 40,000 styles to men, women, kids, and beauty enthusiasts, offering them the latest global trends delivered directly to their doorsteps.

Our vision is to be the most aspirational value fast fashion and lifestyle destination, delivering seamless service excellence. We aim to create personalized experiences, engaging customers across all touchpoints, and continually expanding our curated selection to meet their evolving need states. STYLI marketplace has quickly become a leading player in the e-commerce fashion space across the GCC – Saudi Arabia, UAE, Bahrain, and Kuwait and in India.

Job Description:

The Brand Marketing Executive will work closely with the Brand Manager & Head of Branding to execute Styli’s brand marketing initiatives across GCC markets. The role will support the delivery of campaigns, PR activities, influencer partnerships, events, collaborations, and consumer research programs that strengthen brand awareness and customer engagement.

1. Brand Strategy & Positioning

• Support the Brand Manager in maintaining Styli’s brand identity, tone of voice, and positioning across all customer touchpoints.
• Ensure marketing and communication materials are aligned with established brand guidelines across GCC markets.

2. Marketing Brand Calendar & Campaigns

• Work closely with the Brand Manager to execute the annual brand marketing calendar, including seasonal campaigns, product launches, and key brand moments.
• Coordinate with creative, content, performance, CRM, and merchandising teams to ensure campaigns are delivered on time and in line with objectives.

3. PR Management

• Coordinate day-to-day execution with PR agencies, ensuring timely sharing of campaign information, product updates, and brand messaging.
• Support media outreach, product seeding, coverage tracking, and reporting while maintaining relationships with media and industry contacts.

4. Events & On-ground Activations

• Work with the Brand Manager and external agencies to execute events, pop-ups, brand activations, and experiential marketing initiatives across GCC markets.
• Coordinate vendors, timelines, budgets, logistics, and post-event reporting to ensure smooth delivery and brand consistency.

5. Influencer Marketing

• Execute influencer campaigns across GCC markets, including influencer sourcing, onboarding, briefing, content approvals, campaign coordination, and performance tracking.
• Maintain influencer databases and support relationship management with creators and agencies.

6. Brand Collaborations

• Support the execution of brand partnerships and collaboration projects by coordinating with internal teams and external partners on campaign deliverables, timelines, and launch plans.
• Track partnership performance and contribute to post-campaign evaluations.

7. Consumer Immersions

• Work with the Brand Manager and external research agencies to support consumer immersions, focus groups, market visits, and customer research initiatives.
• Compile consumer insights, market trends, and competitive intelligence to support campaign planning and brand decision-making.

8. Insights & Reporting

• Track and report on campaign, PR, influencer, event, and brand performance metrics.
• Maintain reporting dashboards and share key learnings and recommendations to support future marketing activities.

Qualifications & Experience:

• 2–3 years of experience in brand marketing, PR, influencer marketing, events, or related fields.
• Experience coordinating integrated marketing campaigns and working with multiple stakeholders and agencies.
• Strong understanding of GCC markets; KSA experience is an advantage.
• Arabic language skills preferred.
• Excellent communication, organisation, and project management skills.
• Passion for fashion, culture, and consumer trends.

At Styli, we are committed to fostering an inclusive and diverse workplace where every employee feels valued, respected, and empowered. As an equal opportunities’ employer, we celebrate the unique backgrounds, perspectives, and talents of our team members. We believe that a diverse workforce drives innovation and enhances our ability to serve our customers effectively. We do not discriminate on the basis of race, colour, religion, sex, national origin, age, disability, or any other legally protected status. We are dedicated to creating an environment where everyone has the opportunity to thrive and succeed.