Digital Marketing Team Leader Full Time NEW

Team Leadership & Development

• Lead, mentor, and manage a team of digital marketing specialists, content creators, and campaign executives.
• Set clear performance objectives, conduct regular reviews, and support the professional development of team members.
• Foster a collaborative, creative, and results-oriented team culture.
• Delegate tasks effectively while maintaining oversight of quality and deadlines across all digital workstreams.

Digital Strategy & Planning

• Develop and own the annual digital marketing strategy aligned with broader business and brand objectives.
• Define channel strategy across paid media, social media, email marketing, and digital content.
• Identify growth opportunities and emerging digital trends to keep the organization ahead of the curve.
• Collaborate with the MarCom Manager and other department heads to align digital plans with commercial priorities.

Campaign Management & Execution

• Oversee the end-to-end planning, execution, and optimization of integrated digital campaigns (ATL, BTL, TTL).
• Manage paid media campaigns across Google Ads, Meta Ads, LinkedIn, and other relevant platforms.
• Ensure campaigns are delivered on time, within budget, and in line with brand guidelines.
• Lead the development of campaign briefs and coordinate with creative, content, and agency partners.

Social Media & Content Oversight

• Oversee the organization’s social media presence across all platforms, ensuring consistency of voice, tone, and visual identity.
• Guide the content team in developing monthly editorial calendars and platform-specific content strategies.
• Review and approve digital content before publication to ensure quality, accuracy, and brand alignment.
• Drive community engagement strategies and monitor audience sentiment and brand perception online.

Analytics, Reporting & Optimization

• Define and track KPIs across all digital channels including reach, engagement, conversions, CPL, and ROI.
• Present monthly and quarterly performance reports to senior leadership with insights and strategic recommendations.
• Lead a data-driven approach to continuously test, learn, and optimize campaign performance.
• Manage digital dashboards and reporting tools to provide real-time visibility on campaign results.

Budget & Vendor Management

• Manage the digital marketing budget, ensuring efficient allocation of spend across channels and campaigns.
• Lead relationships with digital agencies, media partners, and technology vendors.
• Evaluate and onboard new tools, platforms, and technologies to enhance digital marketing capabilities.
• Negotiate contracts and manage SLAs with external partners to ensure delivery excellence.

Cross-Functional Collaboration

• Work closely with sales, trade marketing, and product teams to align digital activities with go-to-market strategies.
• Partner with the PR team to amplify earned media through owned and paid digital channels.
• Support new product launches, brand activations, and corporate events with targeted digital campaigns.