Creative Strategist – Performance Marketing & AI Content Full Time NEW

Rite is one of the fastest-growing wellness brands in the GCC, helping people feel better through functional products designed for modern lifestyles.

We’re looking for a performance-driven Creative Strategist to own the creative engine behind our paid acquisition efforts across Meta, TikTok, and Snapchat.

This role combines performance marketing, consumer psychology, content creation, and AI. You’ll be responsible for developing creative concepts that drive customer acquisition and profitable growth.

Key Responsibilities

Creative Strategy

• Lead creative strategy across Meta, TikTok, and Snapchat.
• Research competitors, trends, customer insights, and ad libraries to identify opportunities.
• Develop high-performing creative angles, hooks, scripts, briefs, and offers.
• Turn customer insights, reviews, and objections into winning ad concepts.

Creative Testing & Performance

• Own the creative testing pipeline and launch new concepts weekly.
• Analyze performance alongside media buyers and decide what to scale, iterate, or stop.
• Track key metrics including Hook Rate, Hold Rate, CTR, CPA, and ROAS.
• Build a repeatable framework for testing and scaling creative.

Content & Production

• Develop concepts for UGC, founder-led, expert-led, static, and video ads.
• Brief and manage creators, designers, and editors.
• Ensure creative output is high quality, on-brand, and performance-focused.

AI & Innovation

• Use AI tools such as ChatGPT, Claude, Midjourney, Runway, ElevenLabs, and CapCut AI to accelerate ideation, production, and testing.
• Stay ahead of emerging creative and AI trends.

Requirements

Must Have

• 3+ years of experience in Creative Strategy for DTC Ecommerce brands.
• Strong understanding of Meta, TikTok, and Snapchat advertising.
• Proven experience creating high-performing static and video ads.
• Strong direct-response marketing mindset.
• Strong understanding of consumer psychology and buying behavior.
• Experience using AI tools for content creation and creative iteration.
• Analytical mindset with the ability to interpret performance data.
• Excellent communication, organization, and ownership.

Nice to Have

• Experience in wellness, beauty, supplements, fragrance, or consumer products.
• Experience managing designers, editors, or creative teams.
• UGC production and creator management experience.
• Experience with high-spend DTC brands and structured creative testing frameworks.

How We Work

• Speed over perfection
• Testing over opinions
• Ownership over management
• Results over activity
• AI-first where it creates leverage

How To Apply

Please send to sebastien@myrite.co

1. Ecommerce brands you’ve worked with.
2. Three ads or campaigns you personally contributed to.
3. The results generated (CTR, CPA, ROAS, spend, or other relevant metrics).
4. Why you believe those creatives worked.
5. A 2–3 minute Loom reviewing one Rite ad and explaining how you would improve it.

We’re looking for someone who combines strategic thinking, creative instinct, performance marketing expertise, and AI leverage to consistently create winning ads that drive measurable business results.