Consumer Marketing Retention Officer / Sr. Officer Full Time NEW

• Design and conduct analyses for enhancing behavioral customer segmentation
• Design and enhancement of data-driven retention marketing campaigns
• Continuous monitoring and reporting of customer retention KPIs
• Working with cross-functional teams to lead the preparation, creation and launch of retention marketing campaigns
• Designing and conducting A/B tests for enhanced customer segmentation and/or offer design
• Continuous monitoring, reporting and analysis of retention campaigns performance
• Competitive benchmarking of acquisition and retention offerings
• Utilize market research findings to enhance retention offerings and customer experience

Education:

Bachelor’s degree in industrial engineering, Computer Science, Data Science, Marketing, Finance or any other related field.

Level Of Experience:

Basic Knowledge (0-2Yrs) in a related field.

Technical Skills & Knowledge:

• Excellent analytical skills
• Excellent mathematical and logic reasoning skills
• Excellent presentation and data visualization skills
• Excellent command of computer skills (MS Office)
• Good knowledge of telecommunication industry, products, and services
• Good knowledge of behavioral customer segmentation
• Basic knowledge of mobile user consumption, trends, needs and expectations
• Basic knowledge of consumer behavior

Desirable:

Certifications & Licensure:

• Data Visualization Certification
• Data Analytics Certification
• SAS Certification
• SPSS Certification

Desirable:

Tools & Systems:

• Data analysis tools
• Data visualization tools
• Campaign Management Systems
• CRM