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Job Description
Channel Sales Manager – FMCG | Cairo
Are you a results-driven sales leader with a strong track record in driving growth and building high-impact partnerships?
We are looking for a Channel Sales Manager to lead and expand our Traditional Trade & Wholesale channels in Egypt. This is a high-impact role for a commercial professional who thrives in dynamic environments and is passionate about delivering measurable business results.
Key Responsibilities:
- Drive channel growth through high-impact sales strategies across Traditional Trade & Wholesale
- Own revenue & distribution targets with a strong focus on overachievement
- Build and strengthen strategic partnerships with key clients and major wholesalers
- Expand market reach by identifying and onboarding high-potential channel partners
- Lead, coach, and manage a high-performing sales team
- Monitor and optimise partner performance using data-driven insights
- Unlock new opportunities and penetrate untapped market segments
- Collaborate cross-functionally to ensure flawless execution
- Leverage market intelligence to support strategic decision-making
Skills & Expertise:
We’re looking for a results-driven commercial leader with strong capabilities in:
- Channel Sales & Wholesale Management
- Business Development & Account Management
- CRM systems and data-driven sales
- Advanced negotiation & relationship-building skills
Growth Opportunities:
Join a fast-growing organisation where your impact is visible.
You’ll have the opportunity to:
- Build and scale a powerful channel network
- Play a key role in shaping commercial strategy
- Progress into senior leadership roles
Team & Culture:
We foster a high-performance, collaborative environment where:
- Initiative is valued
- Results are recognized
- Innovation is encouraged
Your Impact:
In this role, you will directly drive:
- Revenue growth
- Market expansion
- Brand positioning in Egypt
Your contribution will be a key driver of the company’s success story.
Job Requirements
- 6+ years of progressive experience in FMCG, with a strong focus on Traditional Trade (GT) & Wholesale in Egypt.
- Proven track record in channel sales and business development, including building and scaling successful partnerships.
- Strong leadership capabilities, with experience leading teams or managing channel partners to exceed targets.
- Deep understanding of customer networks within Traditional Trade & Wholesale channels.
- Experience in relevant categories (Food / Snacks / Spreads) is highly preferred.
- Advanced negotiation & account management skills, with the ability to build long-term strategic relationships.
- Strong analytical mindset, with the ability to leverage market data and insights for decision-making.
- Proficiency in CRM systems and sales performance tracking tools.
- Excellent communication and stakeholder management skills.
- Results-driven, proactive, and highly motivated personality.
- A bachelor’s degree is required.
- Must own a car.
- Based in Greater Cairo.
- Preferred age: up to 45 years.
