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Responsibilities
Our team’s mission is to accelerate the growth of TikTok Shop by empowering affiliates advertisers to drive commerce through creativity, performance, and scale. We work closely with affiliates to help them unlock new revenue opportunities, connect brands with highly engaged audiences, and turn content into measurable sales. From building scalable commercial and operational frameworks to ensuring partners have access to best in class commerce tools, products, and insights, our team combines deep operational expertise with a strong commerce and partner first mindset.
As an Affiliate to Shop Partnership Lead, you will work with leading commerce driven affiliates focused on performance marketing and paid user acquisition. You will identify and scale high potential partners, own long term relationships, and drive growth across TikTok Shop and Shop Ads.
This role also includes leading the Affiliate to Shop BPM team and building scalable processes and infrastructure to support business growth. You will act as a trusted advisor to partners, driving execution, GMV, and sustainable revenue growth across the ecosystem.
The role will be located in Tel Aviv.
Responsibilities
Team Leadership & Internal Infrastructure
– Build scalable internal processes, operating models, and workflows to support business growth and operational excellence.
– Define clear ownership, KPIs, and ways of working to enable efficient execution and long term scale.
Affiliate Business Development & Growth
– Identify and secure strategic partnerships with leading affiliate commerce marketers, including TikTok Shop Partners, affiliate advertisers, and creators platforms.
– Build and maintain a high quality pipeline focused on onboarding new advertisers to the Affiliate to Shop model, driving revenue growth and achieving performance targets through TikTok Shop.
Operational Excellence & Campaign Management
– Develop joint business plans with affiliate partners aligned with clear performance KPIs such as GMV, ROAS, and CAC.
– Provide ongoing performance insights, strategic guidance, and commercial consulting to scale partner activity.
– Lead end to end campaign execution in close collaboration with Client Solutions, ensuring TikTok ad solutions are tailored to affiliate driven advertisers.
Cross Functional Leadership & Influence
– Partner with cross functional teams including TikTok Shop, Policy, Product, Creative, Data, and Marketing to remove blockers and improve performance.
– Representing TikTok as a thought leader in affiliate led commerce through pitches, case studies, and industry engagement.
– Bring field insights back into the organization to inform product, tooling, and integration improvements.
Qualifications
Minimum Qualifications
– Proven experience in Commerce or Affiliate Performance activity
– Proven experience managing partner relationships, ideally in performance marketing, with strong familiarity with Rev Share, CPA models.
– Proven track record in driving operational excellence through cross-functional project leadership, both internally and externally
– Strong consultative approach with the ability to engage C-level stakeholders and align media execution with business objectives.
– Deep understanding of the digital advertising landscape, eCommerce platforms, and affiliate ecosystems.
– Data-savvy, results-driven mindset with fluency in both English and Hebrew.
Preferred Qualifications
– Proven experience with Amazon activity, marketing automation, programmatic buying, or affiliate tracking platforms.
– Self-starter with entrepreneurial mindset, able to thrive in a fast-paced, unstructured environment.
About TikTok
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok’s global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us
Inspiring creativity is at the core of TikTok’s mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy – a mission we work towards every day.
We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We’re resilient and embrace challenges as they come. By constantly iterating and fostering an “Always Day 1” mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.
Diversity & Inclusion
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
