Assistant Marketing Manager – El Gouna Full Time NEW

Job Purpose

Growth Platforms Assistant Marketing Manager is responsible for developing and implementing

strategies to develop new platforms as well as performing market segmentation to better understand

and define target audiences. The role will also be responsible for identifying and capitalizing on

opportunities for expansion, customer acquisition, and retention for real estate and destination.

Key Responsibilities

• Support the Senior Marketing Manager in developing and executing strategies for new

platforms and market segmentation.

• Assist in optimizing the website and application for different mobile devices, ensuring a

seamless user experience.

• Support in defining the target audience, market positioning, and marketing channels.

• Assist in overseeing marketing campaigns and content to convey product value, including

digital and offline strategies.

• Implement the integration between El Gouna Town, Real Estate, and Marketing

communications.

• Conduct market research and competitor analysis to support strategic decisions.

• Coordinate with internal teams, external agencies, and stakeholders for project delivery and

communication.

• Source advertising and sponsorship opportunities aligned with corporate and destination

strategies.

• Prepare regular reports on campaign performance, budget tracking, and key performance

indicators.

• Support the development and implementation of social media and influencer marketing

strategies, including content scheduling and performance tracking.

• Develop and maintain the company’s brand identity with clear guidelines.

• Assist with project management tasks such as scheduling, documentation, and stakeholder

follow-up.

• Assist in tracking marketing budgets and processing invoices.

• Assist in organizing marketing events, activations, and partnership activities.

HR Templates (Job Descriptions)

• Provide administrative support for the marketing team, including meeting coordination and

preparing presentations.

• Stay updated on industry trends and best practices to contribute new ideas for digital growth

and engagement.

•

Knowledge, Skills and Experience

• Bachelor’s degree in marketing, Mass Communication, Business Administration, or

related field; MBA is a plus

• 5–8 years of experience in marketing, digital marketing, or PR, ideally in real estate or

destination marketing

• Proficient in Microsoft Office and familiar with digital marketing tools (e.g., Google

Analytics, social media platforms, CRM systems)

• Strong communication, research, and analytical skills

• Creative problem-solver with excellent organizational and time management abilities

• Confident team player who can also work independently

• Detail-oriented, adaptable, and eager to learn new marketing trends

• Fluent in Arabic and English.