DIGITAL MARKETING STRATEGIST & MEDIA BUYER Full Time NEW

Road9 Media is hiring a Digital Marketing Strategist & Media Buyer to plan digital marketing strategies, manage paid campaigns, and approve content direction before publishing.

The role is responsible for turning client goals into clear marketing plans, running paid ads, reviewing performance, and making sure every content piece supports the agreed strategy.

Key Responsibilities

Strategy & Planning

• Create digital marketing strategies based on client goals, audience, market, and competition.
• Define the marketing funnel, key messages, content lines, and channel roles.
• Define KPIs for each strategy, campaign, and channel.
• Set campaign objectives, target audiences, budgets, and expected outcomes.
• Estimate expected campaign results based on each assigned budget.
• Build monthly marketing directions for content, ads, SEO, and landing pages when needed.
• Translate client business goals into clear digital actions.

Media Buying

• Plan and manage paid campaigns across Meta, Google, LinkedIn, TikTok, or other relevant platforms.
• Set campaign structure, targeting, budgets, placements, and bidding strategy.
• Launch, monitor, and optimize campaigns based on performance.
• Test audiences, creatives, messages, offers, and landing pages.
• Track campaign results and decide what to scale, pause, or change.
• Control media spend and make sure it supports the client’s objectives.

Content Direction & Approval

• Set the strategic direction for content calendars and campaign ideas.
• Review content pieces before publishing.
• Approve, reject, or request edits on content based on strategy alignment.
• Make sure visuals, captions, hooks, and calls-to-action support the campaign goal.
• Guide copywriters, designers, and social media specialists on what needs to change.
• Ensure content is not posted unless it fits the approved direction.

Performance Review

• Review campaign, content, SEO, and website performance when relevant.
• Identify weak points in targeting, messaging, content, offers, or landing pages.
• Prepare clear recommendations based on data.
• Adjust strategy based on actual performance, not assumptions.
• Report what worked, what failed, and what should happen next.

Team Collaboration

• Brief copywriters, designers, social media specialists, SEO specialists, and developers when needed.
• Work with Account Managers to understand client requirements and feedback.
• Join client or internal meetings when strategic input is needed.
• Make sure execution teams understand the strategy before starting work.
• Keep marketing activities aligned across content, ads, SEO, and website touchpoints.