Commercial Growth Lead Full Time NEW

Job Description

Roles & Responsibilities

Health & Safety:

• Adhere to enforce relevant legislation and policies, and ensure that highest degree of safety and safe working practices are maintained.

Functional:

Strategic Market Growth:

• Manage the strategic scope within the Commercial Department, ensuring alignment with Lafarge s long-term vision.
• Define and evaluate growth opportunities across all customers, segments, products and regional markets.
• Identify and prioritize emerging trends, technologies, and business models relevant to the cement and construction materials industry.

Market Intelligence & Regulatory Analysis:

• Monitor and analyze building regulations, environmental laws, and industry policies to assess their impact on Lafarge s business.
• Provide insights and recommendations on regulatory shifts and potential opportunities or risks.
• Benchmark competitors, industry players, and global practices to guide local adaptation.

Business Model Innovation & New Initiatives:

• Conduct feasibility studies for new initiatives and assess their commercial and operational impact.
• Propose innovative business models to address evolving customer needs and market dynamics.
• Collaborate with cross-functional teams to pilot and implement new projects.

Micro-Market & Segment Analysis:

• Dive deep into micro-markets, sub-segments, and niche opportunities to identify untapped demand.
• Map customer needs, value chains, and demand drivers at the local and regional level.
• Translate findings into actionable strategies that enhance market penetration.

Cross-Functional Collaboration & Execution:

• Coordinate closely with the Strategy and Topline functions to align initiatives with corporate growth directions.
• Support execution of business growth projects under the guidance of the Commercial Performance & growth Senior Manager.
• Prepare detailed reports, presentations, and business cases for senior management.

Growth Scope:

• Design and execute growth strategies to expand customer base, maximize revenue streams, and improve market share.
• Assess & study commercial growth levers (channel expansion, partnerships, digital platforms).
• Lead initiatives to optimize revenue streams, ensuring long-term sustainability.
• Drive sales enablement programs in collaboration with Commercial Excellence to empower sales teams with tools, insights, and growth-focused methodologies.
• Monitor topline KPIs, assess performance gaps, and implement corrective growth actions.
• Build strategic alliances and partnerships that create synergies and unlock new growth opportunities.

Desired Candidate Profile

Education: Bachelor s degree in Business Administration, Economics, Engineering, or related field

Technical Skills & Experience:

• 7+ years of experience in business growth, strategy, market research, or a related field (cement/construction materials industry experience preferred).
• Strong analytical and problem-solving skills with the ability to interpret market data.
• Knowledge of local building regulations, laws, and their implications on the cement/construction business.
• Excellent communication and stakeholder management skills.
• Ability to work cross-functionally and manage multiple priorities.
• Proficiency in MS Office (Excel, PowerPoint, Word); knowledge of data analysis tools is an advantage.
• Fluent in English and Arabic (spoken and written).