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Content Creator — Kuwait
Department: Marketing — Content & Creative Location: Kuwait — on-site, field-based across partner clinics Employment type: Full-time
About Basma
Basma is a technology-enabled orthodontic platform delivering clear aligner treatments through a network of partner dental clinics across the GCC and beyond. We combine clinical excellence, proprietary workflows, and centralised production to make high-quality orthodontic care accessible — and we’re growing in Kuwait.
The role
We’re hiring our first Kuwait-based Content Creator to lead authentic, mobile-first content production across the country. You’ll spend most days in the field — visiting partner clinics, working with doctors and patients, and turning real moments into stories that build trust in Basma. You’ll own content end-to-end: scripting, shooting, editing, and publishing.
What you’ll own
- Plan and produce a steady stream of short-form and long-form content for Instagram Reels and Snapchat as priority platforms, with TikTok and YouTube Shorts where they fit — shot primarily on smartphone in live clinic environments.
- Write Arabic-first scripts (with English where needed) that hook viewers in the first three seconds and reflect Kuwaiti cultural context, language, and platform conventions.
- Direct doctors, patients, and partners on camera to capture natural, compelling performances — while respecting clinical protocols, patient privacy, and consent requirements.
- Edit and finish content end-to-end (CapCut, Premiere, DaVinci, or equivalent), adding captions, motion graphics, and sound design that align with Basma’s brand guidelines.
- Appear on camera when the content calls for it — hosting, interviewing, and presenting from the field.
- Own the Kuwait content calendar: deliver on schedule without close supervision, and coordinate shoot logistics including scheduling, location permissions, releases, and equipment.
- Track content performance and use the data to sharpen what works — formats, hooks, CTAs, and posting cadence.
Required qualifications
- 2+ years creating and shipping content for social platforms (in-house, agency, or freelance).
- Portfolio or reel showing your own smartphone-shot video work.
- Proficiency in at least one video editing tool (CapCut, Premiere, DaVinci, or equivalent).
- Strong scriptwriting in Arabic; working scriptwriting in English.
- Fluency with Kuwaiti social media culture — what plays on Instagram, Snapchat, TikTok, and YouTube Shorts in Kuwait today.
- Comfortable and natural on camera.
- Based in Kuwait, or relocating immediately.
Preferred
- Kuwaiti national — strongly preferred for cultural authenticity and ease of access to partner clinics and community settings.
- Experience producing healthcare, wellness, dental, or beauty content.
- Familiarity with Kuwait Ministry of Health guidance on medical and dental advertising and patient consent practice.
- An existing network in Kuwait’s medical, wellness, or creator community.
- Familiarity with Basma or the clear aligner category.
What success looks like
Because this is the first dedicated content role in Kuwait, the first year is about building from zero:
By month 3: You’ve built working relationships with 2–3 partner clinics in Kuwait, shipped consistent content across priority platforms, and established the performance baseline we’ll measure against going forward.
By month 6: You have a tested library of formats that work for Kuwaiti audiences, a reliable shoot rhythm with partner clinics, and clear data on which content types drive engagement and patient enquiries.
By month 12: You’re recognised as the content lead for the Kuwait market — with a defined on-brand creative voice, a network of clinics and on-camera contributors you can call on, and measurable contribution to patient acquisition in Kuwait.
Benefits
Production equipment and shoot support provided. Full benefits package shared at offer stage.
How to apply
- Send your CV, portfolio or reel, and a short note on why this role fits you to vestale.saliba@basma.com cc. elie@basma.com with the subject line “Content Creator — Kuwait.”
