Content and Social Strategy Executive Full Time NEW

Dyson is a global technology company. We solve problems others choose to ignore with pioneering technology that works better. Our Media team amplifies how our technology is seen and experienced—driving impact through content, social, and performance across every market we operate in.

About The Role

As our Content & Social Strategy Executive (MEA) you will lead and deliver social media strategy and content across one of Dyson’s most dynamic regions. Working across key markets including Saudi Arabia, UAE and South Africa, you will drive best-in-class social performance, combining creativity with data-led execution to grow engagement, influence and commercial impact.

This is a high-ownership role with visibility across the business—responsible for managing globally leading social channels while shaping how Dyson shows up across social platforms in MEA.

You Will

• Own and execute social strategy across MEA markets, aligning global direction with local relevance
• Lead Dyson Arabia and South Africa Instagram and TikTok channels, driving growth and engagement
• Plan and deliver monthly and annual social content calendars across owned channels
• Develop and optimise performance through data-led analysis and clear KPI tracking
• Create and curate compelling content across text, image and video formats
• Activate and manage influencer campaigns, from selection through to performance tracking
• Partner closely with Media, PR, Category and Retail teams to deliver integrated campaigns
• Support paid social execution in collaboration with the Performance Media team
• Engage directly with audiences, including live event coverage and community management
• Ensure consistent brand storytelling and execution across all markets and channels
• Identify opportunities to innovate and elevate social strategy to world-class standards

About you

• At least 4 years’ experience in digital or social marketing, in-house or agency-side
• A proactive, self-sufficient operator who thrives in fast-paced, multi-market environments
• Combines creative instinct with analytical rigour to deliver and optimise high-impact content
• Strong understanding of key social platforms including Instagram, TikTok and YouTube
• Proven experience executing social strategies that drive measurable results
• Confident collaborating across multiple stakeholders and markets
• Experience managing influencer campaigns and scaled content delivery
• Data-driven mindset, able to interpret performance and act quickly
• Experience with Sprinklr or similar platforms
• Collaborative and able to influence and align cross-functional teams
• Fluent in English; Arabic advantageous
• Reliable, accountable and self-directed
• Curious, creative and continuously looking to improve
• Comfortable navigating complexity across markets
• Driven by impact, performance and continuous growth

Reward

At Dyson, Reward goes beyond just salary and bonuses. Through a comprehensive package of Financial, Lifestyle, and Health Benefits, we provide support tailored to every stage of life and the moments that matter most.

Working policy

Our campus culture is built on connection—collaboration in person, shared creativity, and hands-on learning. That’s why we don’t offer a hybrid arrangement. Working side by side powers our best ideas, fuels belonging, and keeps us pushing boundaries together.

Dyson is an equal opportunity employer. We know that great minds don’t think alike, and it takes all kinds of minds to make our technology so unique. We welcome applications from all backgrounds and employment decisions are made without regard to race, colour, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other any other dimension of diversity.