Store Manager – AMIRI Dubai Mall Full Time NEW

SOHO drives the success of ALO and AMIRI that is a boutique lifestyle retailer representing a generation of consumers seeking innovative concepts, digital accessibility, and a strong sense of social community. At ALO, we inspire mindful movement, wellness, and a fusion of physical practice with conscious living. We create advanced activewear and clean beauty solutions, with eco-aware, solar-driven production, all while bringing yoga and mindfulness to millions. Together, we elevate health, happiness, and global well-being driven by our shared passion, innovation, and commitment to diversity.

GENERAL JOB DESCRIPTION

The Store Manager is responsible for the overall performance and management of the AMIRI boutique, ensuring the highest standards of luxury retail execution, client experience, team development, and operational excellence.

As the brand ambassador within the boutique, the Store Manager leads the team in delivering exceptional client journeys while driving commercial performance, developing long-term client relationships, and maintaining AMIRI’s global standards. The role requires a strong balance between leadership, clienteling, operational management, and commercial awareness to achieve sales objectives and enhance the brand’s presence within the market.

DUTIES & RESPONSIBILITIES

1. Commercial Performance & Business Management

• Drive boutique sales performance and achieve monthly, quarterly, and annual targets.
• Monitor and analyze KPIs including Sales Achievement, Conversion Rate, UPT, ATV, CRM Recruitment, Retention, and Client Appointments.
• Identify commercial opportunities and implement action plans to improve performance.
• Review daily, weekly, and monthly business reports and communicate priorities to the team.
• Ensure strong follow-up on individual and boutique performance objectives.
• Develop initiatives to increase client acquisition, retention, and repeat business.

2. Client Experience & Clienteling

• Ensure delivery of an exceptional luxury client experience at all times.
• Lead by example on the shop floor, acting as a role model in client engagement and selling behaviors.
• Build and maintain relationships with top clients and VICs.
• Partner with the CRM team to develop client recruitment, retention, reactivation, and appointment strategies.
• Ensure the team consistently executes client outreach activities, appointments, follow-ups, and CRM actions.
• Manage and support boutique events, private appointments, and client activations.

3. Team Leadership & Development

• Recruit, onboard, coach, and develop high-performing team members.
• Conduct regular performance reviews, monthly touch bases, and coaching sessions.
• Create individual development plans for team members and identify succession opportunities.
• Foster a culture of accountability, collaboration, and continuous improvement.
• Ensure strong product knowledge, selling techniques, and brand standards across the team.
• Manage attendance, schedules, leave planning, and workforce productivity.

4. Retail Operations & Compliance

• Oversee all boutique operations to ensure efficiency and compliance with company policies.
• Ensure adherence to cash handling, stock management, security, and operational procedures.
• Maintain accurate documentation and reporting requirements.
• Ensure compliance with local regulations and company standards.
• Act as the primary point of contact for operational matters within the boutique.

5. Stock Management & Inventory Control

• Partner with the stock team to maintain inventory accuracy and organization.
• Monitor stock levels and proactively identify replenishment needs.
• Ensure inventory movements, transfers, and stock counts are completed accurately.
• Support initiatives to optimize stock availability and sell-through performance.
• Minimize stock losses and maintain strong inventory controls.

6. Visual Merchandising & Brand Standards

• Ensure VM guidelines are consistently implemented and maintained.
• Collaborate with the Visual Merchandiser to support product launches, seasonal updates, and floor moves.
• Maintain boutique presentation according to AMIRI global standards.
• Monitor boutique environment, fixtures, displays, and overall luxury presentation.

7. Cross-Functional Collaboration

• Work closely with the Brand Manager, CRM, Visual Merchandising, Buying, Marketing, HR, and Operations teams.
• Support regional initiatives and business projects.
• Provide market feedback and client insights to support business decisions.
• Collaborate with Head Office teams to ensure alignment on priorities and objectives.

8. Reporting & Communication

• Prepare and submit regular reports on sales performance, team productivity, CRM activity, and operational matters.
• Communicate business priorities and performance updates to the team.
• Escalate key business risks and opportunities to the Brand Manager.
• Ensure accurate and timely reporting across all business functions.

SKILLS & ABILITIES

Experience & Background

• Minimum 5–7 years of experience in luxury retail.
• Minimum 2–3 years of experience in a Store Manager or senior leadership role.
• Experience managing high-performing luxury fashion teams.
• Strong understanding of clienteling, CRM, and luxury customer service.

Technical Skills

• Strong understanding of retail KPIs and commercial drivers.
• Experience with CRM systems and client development strategies.
• Good analytical and reporting skills.
• Proficiency in Microsoft Office applications.

Competencies

• Leadership and team development.
• Strong coaching and mentoring abilities.
• Excellent communication and interpersonal skills.
• Commercially driven with strong business acumen.
• Client-centric mindset.
• Strong organizational and problem-solving skills.
• Passion for luxury fashion and emerging industry trends.
• Ability to perform under pressure and manage multiple priorities.

WORKING CONDITIONS

WORK ENVIRONMENT: Luxury retail environment with a strong focus on client experience and commercial excellence.

LOCATION: On-Site

INCENTIVE/BONUS: Eligible for company incentive / bonus schemes.

OTHER REQUIREMENTS: Flexible schedule including weekends, holidays, client events.

BE A PART OF OUR STORY

At SOHO, we invite you to embark on a rewarding journey where your talents are not only recognized but celebrated. As a member of our dynamic team, you will play a crucial role in shaping the future of luxury retail while enjoying a supportive and empowering work culture. If you are ready to make a meaningful impact in an exciting environment, we look forward to welcoming you to our team!