B2B Growth Marketing Manager Full Time NEW

Goaco is a global consultancy founded in the UK and expanded into the MENA region, specialising in digital delivery, user centred design, cyber security, data & AI, software development, cloud and managed services. With a team of over 100 subject-matter experts and 16,000+ associate consultants, Goaco delivers innovative solutions to public and private sector organisations. The company focuses on agility, co-creation, and purposeful innovation to create impactful outcomes for clients.

*** We’re looking for commercial, data-centric and detailed growth / marketing managers within the B2B space ***

Role summary

As B2B Growth Manager, you’ll drive the growth strategy by leading marketing and brand execution leading an existing team, managing our online and offline presence, and ensuring our messaging reflects the ambition and calibre of our work. You’ll own our digital touchpoints, growth playbooks and marketing campaigns—backed by data, research and insight.

You’ll also take responsibility for ensuring our successes, case studies and industry insights are regularly published and promoted—keeping our website and social channels fresh, consistent and ahead of the game. Your work will directly support lead generation, client trust and reputation in both UK and Middle East markets.

Responsibilities

• Lead and mentor an existing team across different timezones.
• Develop and implement a growth strategy aligned with the business goals
• Identify market opportunities, partnerships, and positioning initiatives
• Build internal growth playbooks and templates to standardise brand, event and digital activities
• Deliver clear, data-led performance reports to support business decision-making
• Own and manage the client’s digital platforms, including website and LinkedIn
• Ensure a steady stream of fresh, engaging, and insight-driven content
• Maintain brand consistency in tone, design and messaging across all channels
• Oversee creation and distribution of case studies, thought leadership, and industry insights
• Plan and execute multi-channel campaigns in coordination with the Sales team
• Manage the client’s presence at industry events, conferences, and sector showcases
• Coordinate branding, messaging, and follow-up communications
• Track and analyse the impact and ROI of campaign and event activities
• Support sales enablement by producing targeted content and campaign materials
• Optimise CRM workflows to nurture leads and monitor sales funnel performance
• Implement automated outreach and content strategies to grow the pipeline
• Conduct competitor, sector, and trend research to inform strategic positioning
• Use insights to identify growth gaps, messaging improvements, and digital optimisation opportunities
• Continuously monitor and refine positioning to ensure alignment with market expectations

Experience required

• 4+ years’ experience in marketing, growth, or commercial strategy roles
• Track record of managing B2B digital channels and delivering marketing campaigns
• Confident using tools such as Google Analytics, HubSpot, PowerBI and LinkedIn Campaign Manager
• Strong understanding of content marketing, brand storytelling, and performance tracking
• Experience managing events, both online and in-person
• Background in consultancy, fast-growth environments, or digital industries is highly desirable

Personal Attributes:

• Data-driven with a creative approach to brand and campaign strategy – eye for detail is a must
• Excellent communicator with strong organisational and follow-through skills
• Able to collaborate cross-functionally and manage multiple workstreams
• Proactive and confident in working autonomously as well as part of a team