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Job Description
- Content Strategy & Planning:
- Develop and manage content plans for social media,
- Create content formats, series, and ideas aligned with our identity,
- Ensure consistency in tone, style, and visual direction.
- Content Creation Direction:
- Work closely with:
. Brand Ambassador;
. Art Directors.
- Assistance in translating ideas into clear briefs for shoots and content production,
- Guide the overall look & feel of content.
- Social Media Management:
- Manage posting, captions, and overall accounts activity,
- Monitor performance and adjust content accordingly,
- Maintain consistency and growth of the brand’s presence.
- Trend & Culture Monitoring:
- Stay updated on:
. Local (Egypt) cultural context;
. Global creative direction;
- Quickly adapt relevant trends and local events to the brand.
- Collaboration Support:
- Work with influencers and collaborators on content ideas,
- Help integrate partnerships into content naturally.
Job Requirements
Personal qualities:
- Strong sense of aesthetics and visual taste,
- Creative thinker with a flow of ideas,
- Deep understanding of trends, culture, and social media behavior,
- Proactive, self-driven, and organized,
- Detail-oriented but able to think big picture,
- Curious and culturally aware (fashion, music, electronic parties, underground scenes),
- Comfortable working in a fast-moving, creative environment.
Technical skills:
- Experience managing Instagram, TikTok and YouTube accounts,
- Ability to plan and structure content calendars,
- Basic copywriting skills (captions, short form content),
- Understanding of engagement, reach, and content performance,
- Experience with basic editing tools (Canva, Figma, CapCut, etc.) is a plus,
- Ability to brief and guide content production (video/photo) is a plus.
Preferred skills (Nice to Have):
- Experience in fashion, creative agencies, entertainment or media,
- Strong personal or professional social media presence,
- Video editing or visual direction skills,
- Experience working with creators or influencers,
- Understanding of branding and storytelling,
- The ability to quickly identify and adapt to (rather than copy) trends in the appropriate style.