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وصف الوظيفة
Job Summary:
We are looking for a results-oriented Digital Advertising Specialist to plan, execute, and optimize paid advertising campaigns across various digital platforms. The ideal candidate will have hands-on experience managing advertising budgets and improving campaign performance to maximize ROI.
- Create and manage paid advertising campaigns on Meta, Google, TikTok, Snapchat, and LinkedIn.
- Conduct audience research and targeting.
- Develop campaign structures, ad sets, and creatives.
- Monitor campaign performance and optimize for conversions.
- Manage advertising budgets and bidding strategies.
- Perform A/B testing on ads, audiences, and landing pages.
- Track KPIs including CPL, CPA, CTR, ROAS, and conversion rates.
- Generate performance reports and provide recommendations.
- Stay updated on platform changes and advertising trends.
متطلبات الوظيفة
- Bachelor’s degree in Marketing, Business, or related field.
- 2–4 years of experience in paid media or digital advertising.
- Experience with Meta Ads Manager and Google Ads.
- Strong analytical and reporting skills.
- Experience with Google Analytics and conversion tracking.
- Ability to manage multiple campaigns simultaneously.
- Proven experience working with the Saudi Arabian market.
- Strong understanding of Saudi consumer behavior, market trends, and digital advertising landscape.