Facebook Ads and GHL Specialist Full Time NEW

We’re seeking an experienced Meta Ads (Facebook&Insta) & GoHighLevel (GHL) Specialist to join our team as an independent contractor. This role is ideal for someone who thrives in a fast-paced environment, has hands-on expertise managing multiple ad accounts, and is fluent in connecting paid media to CRM automation through GoHighLevel.

Responsibilities

Meta Ads (Facebook&Insta) Management

• Set up new Facebook ad accounts from scratch, including Business Manager configuration, pixel installation, domain verification, and Conversions API setup
• Troubleshoot ad account issues (disabled accounts, restricted assets, billing problems, attribution/tracking errors, pixel firing issues)
• Manage active ad accounts day-to-day: campaign builds, audience targeting, creative testing, budget pacing, and performance optimization
• Scale winning campaigns through structured budget increases, audience expansion, CBO/ABO testing, and creative iteration
• Monitor creative performance and proactively advise when new creatives will be needed soon (based on fatigue indicators like rising CPMs, declining CTR, frequency thresholds, and CPA drift) so production can be lined up before performance drops
• Ability to create lead forms including the copy from the ad scripts and website knowledge base.

GoHighLevel (GHL) Setup & Integration

• Build out new GHL sub-accounts: pipelines, calendars, custom fields, tags, and user permissions
• Connect Facebook ad accounts to GHL — lead form integrations, conversion tracking, and proper attribution flow
• Design and troubleshoot GHL workflows and automations (lead routing, SMS/email follow-up sequences, appointment booking flows, pipeline stage triggers)
• Diagnose and fix broken automations, missed triggers, and CRM-to-ads data sync issues
• Ability to write brand specific copy for email and sms follow up.

Required Skills

• Proven experience managing Facebook ad accounts (please share past results or case studies)
• Direct experience running both local service ads (lead generation for service-based businesses) and ecommerce ads (product sales, ROAS-driven campaigns)
• Hands-on GoHighLevel experience — setup, workflow building, and troubleshooting
• Working knowledge of the Facebook → GHL integration stack (lead forms, landing pages, webhooks, n8n automations)
• Strong troubleshooting instincts and ability to work independently across multiple client accounts
• Clear written and verbal communication for client work, client communication via slack and internal team meetings/ updates / EOD reports
• Experience scaling ad accounts past 5-6-figure monthly spend
• Familiarity with Conversions API setup and server-side tracking
• Retargeting campaigns for ecom and lead gen

Work Arrangement

• Status: Independent contractor
• Location: Remote
• Schedule: Flexible, must be responsive during at least 6 hours from 7am-5pm CST

How to Apply

Please send the following:

1. An overview of your Facebook Ads and GHL experience, be specific which industries and countries, specify lead gen industries vs. ecom.
2. Examples of ad accounts you’ve managed (industry, spend level, results). Please provide pictures of ad account results and/or case studies.
3. GHL builds or workflows you’re particularly proud of or other CRM tools your proficient in. Specify industries.
4. Your availability to start