Head of Digital Marketing Full Time NEW

Company Description

Al Hilal Healthcare Group is the largest and fastest-growing private healthcare provider in the Kingdom of Bahrain. Established in 2006, the group operates two multi-specialty hospitals and a network of eight medical centers across key locations, with plans to expand further. Renowned for quality care, two of its centers hold prestigious Joint Commission International (USA) accreditation. With a diverse team of over 1,300 employees from 15+ countries, Al Hilal Healthcare serves more than 7,000 patients daily, fostering a collaborative and inclusive work environment.

Role Description

This document outlines the job description for a Digital Marketing & Media Head at Al Hilal Hospital and Medical Centers, reporting to the VP – Business & Strategy.

The primary function is to architect and execute the healthcare group’s digital marketing and media strategy, aiming to drive measurable growth using performance marketing, advanced analytics, and AI-powered tools.

The role holds full responsibility for Digital marketing, media relations, PR, brand content, and ownership of all digital assets and end-to-end lead management.

Key Responsibilities

The role covers four main areas:

1. **Performance Marketing & ROI Ownership:** Design and implement performance marketing campaigns (paid search, social, display, programmatic) for patient acquisition and retention. This includes setting KPIs, establishing frameworks to optimize ROI for all digital spends, and leading monthly reviews for conversion uplift and cost efficiency.

2. **Media & PR Leadership:** Build strategic relationships with media, journalists, editors, and social media influencers across all channels (digital, radio, TV) for positive coverage. Plan press conferences, collaborate with clinical teams to identify PR stories (e.g., innovative procedures, patient success cases), and draft all public relations materials like press releases and media notes.

3. **AI Integration for Performance Marketing:** Evaluate, pilot, and deploy AI-powered tools for campaign optimization, audience segmentation, predictive analytics, and content personalization. This leader is expected to champion innovation, stay abreast of emerging AI trends, and upskill the digital team.

4. **Digital Asset & Lead Management:** Take full ownership of all digital assets (websites, CRM systems, analytics platforms). Design and oversee the entire lead funnel from initial enquiry to patient conversion, implementing systems for lead capture, scoring, nurturing, and follow-up. This also requires analyzing conversion metrics, identifying bottlenecks, and partnering with clinical teams for lead handoff.

Key Deliverables :

1. Annual Digital & Media Strategy (including budget and growth targets).
2. Real-time Performance Dashboards.
3. Monthly ROI & Performance Reports.
4. Influencer & Media Database.
5. AI Implementation Roadmap.

Performance KPIs

The role’s success is measured by the following indicators:

* Growth & ROI:** Return on Ad Spend (ROAS) and Cost Per Acquisition (CPA) per patient.

* Lead Conversion:** Percentage of digital leads converted into appointments/walk-ins.

* Media Impact:** Frequency and sentiment of positive media mentions and PR campaign reach.

* Innovation:** Number of AI-driven tools successfully integrated and manual task reduction percentage.

Required Skills & Experience

Candidates need 8+ years in digital marketing/media, with at least 3 years in a leadership role. Preferred experience is in the Healthcare or high-stakes service industry. The ideal candidate is a strategic thinker and hands-on executor (“player-coach”)

Experience: 8+ years in digital marketing/media, with at least 3 years in a leadership role. Healthcare or high-stakes service industry experience is preferred.

Leadership Style: Strategic thinker and hands-on executor (“player-coach”).

Stakeholder Diplomacy: High emotional intelligence and ability to build rapport across the hospital hierarchy.