Assistant Manager – Digital Marketing Full Time NEW

FirstCry, established in 2010 and headquartered in Pune, is India’s leading e-commerce company specializing in kids and baby products. With over 25 million customers and a team of 6000+ employees, FirstCry is dedicated to making parenting moments joyful and fulfilling. The company provides a seamless shopping experience alongside innovative solutions that support parenting and children’s education. At FirstCry, a culture of innovation and ownership is nurtured by self-driven teams who thrive in a fast-paced industry. We invite passionate and curious individuals to join us on our journey to redefine parenting experiences.

Role Description

This is a full-time, on-site position for an Assistant Manager – Digital Marketing based in Riyadh. The role involves managing digital marketing campaigns, analyzing performance metrics, optimizing marketing strategies, and driving growth through data-driven decision-making. Responsibilities include developing and executing digital advertising, managing social media platforms, search engine optimization (SEO), and pay-per-click (PPC) campaigns. The Assistant Manager will collaborate with cross-functional teams to achieve measurable business outcomes and maintain alignment with the company’s marketing objectives.

Qualifications

• Strong understanding of performance marketing, PPC campaigns, and social media platforms
• Proficiency in SEO techniques, analytics tools, and audience targeting strategies
• Experience in content strategy, copywriting, and creative marketing
• Analytical skills with experience in evaluating campaign performance metrics and deriving insights
• Project management abilities with a focus on cross-functional collaboration
• Proficiency in digital marketing tools and platforms (Google Ads, Facebook Ads Manager, etc.)
• Bachelor’s degree in Marketing, Business, Communications, or a related field
• Familiarity with the parenting and e-commerce sector is a plus
• Innovative mindset with strong problem-solving and decision-making skills