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Salary: AED 10,000
Job Summary
A leading organization in the forex and financial services industry is seeking a highly strategic and performance-driven Digital Growth Strategist to lead end-to-end digital growth initiatives. This role goes beyond execution — we are looking for someone who can design, implement, and scale growth strategies, combining deep expertise in performance marketing with a strong understanding of customer behavior in the forex/remittance ecosystem.
Key Responsibilities
Growth Strategy & Planning
✔️ Develop and execute comprehensive digital growth strategies aligned with business goals, focusing on customer acquisition, retention, and revenue growth.
✔️ Identify new growth opportunities across forex, remittance, and financial services segments.
✔️ Build and optimize customer funnels, from awareness to conversion and retention.
Performance Marketing
✔️ Lead and manage performance campaigns across platforms such as Google Ads, Meta Ads, YouTube, and programmatic channels.
✔️ Optimize campaigns for CPA, ROAS, and LTV, ensuring maximum ROI.
✔️ Continuously test and scale campaigns using A/B testing, audience segmentation, and creative optimization.
Forex Market Understanding
✔️ Apply knowledge of forex trends, currency movements, and customer behavior to craft targeted campaigns.
✔️ Align marketing strategies with forex products, exchange rate trends, and seasonal demand patterns.
Data-Driven Decision Making
✔️ Analyze campaign and user data using tools like Google Analytics, CRM systems, and BI tools.
✔️ Track and report on key KPIs such as CAC, conversion rates, retention rates, and revenue contribution.
✔️ Use insights to refine strategies and improve campaign performance.
Customer Acquisition & Retention
✔️ Develop innovative strategies for lead generation and customer acquisition in competitive forex markets.
✔️ Design and implement retention, loyalty, and referral programs.
✔️ Improve user journey and experience across digital platforms.
Collaboration & Leadership
✔️ Collaborate with sales, product, and operations teams to align growth initiatives.
✔️ Work with creative teams to develop high-converting ad creatives and messaging.
✔️ Stay updated with industry trends, competitor strategies, and regulatory changes in the forex domain.
Key Requirements
✔️ Bachelor’s degree in Marketing, Business, Finance, or related field (MBA preferred).
✔️ 5+ years of experience in digital marketing and growth strategy, preferably in forex, fintech, or financial services.
✔️ Strong expertise in performance marketing platforms (Google Ads, Meta, etc.).
✔️ Proven ability to build and scale growth strategies, not just execute campaigns.
✔️ Solid understanding of forex/remittance business models and customer segments.
✔️ Proficiency in analytics tools (Google Analytics, Data Studio, CRM platforms).
✔️ Strong analytical, strategic thinking, and problem-solving skills.
✔️ Excellent communication and stakeholder management skills.
Preferred Skills
✔️ Experience in UAE/GCC forex market or international remittance services.
✔️ Knowledge of SEO, ASO, and marketing automation tools.
✔️ Familiarity with compliance and regulations in financial services marketing.
What We’re Looking For
✔️ A strategic thinker, not just a campaign executor
✔️ Someone who understands numbers, customers, and markets deeply
✔️A professional who can drive measurable growth and innovation in a competitive financial landscape
