Job Title:
Digital Marketing Trainer for Media Content
Location:
Riyadh (On-site)
Employment Type:
Freelance / Contract (Training Engagement)
Role Objective
To enable trainees to effectively publish, promote, and optimize journalistic content across digital platforms, maximizing reach, engagement, and audience impact through data-driven strategies.
About the Role
We are seeking a highly experienced Digital Marketing Trainer with a strong background in media and journalism to deliver practical, hands-on training programs in Riyadh.
The role focuses on applying digital marketing techniques specifically within media environments, including content distribution, audience targeting, and performance optimization.
This is a fully on-site role. The trainer must deliver sessions physically at the training facility.
Key Responsibilities
Deliver hands-on training on SEO strategies tailored for news and media content
Train participants on Search Engine Marketing (SEM) and paid media campaigns
Teach management of publishing platforms and social media channels for media distribution
Develop and deliver training on building effective digital content strategies
Train participants on analyzing content performance using analytics tools
Introduce tools for news monitoring, trend analysis, and audience insights
Design practical workshops based on real media case studies
Requirements
Proven experience in delivering training programs in digital marketing (mandatory)
Strong hands-on experience in SEO, SEM, and social media management
Solid understanding of digital marketing applications in media and journalism
Experience using analytics tools (Google Analytics, Search Console, etc.)
Strong knowledge of audience behavior and content performance optimization
Ability to translate complex strategies into practical training modules
Experience conducting workshops or professional training sessions
Preferred Qualifications
Experience in Saudi Arabia or GCC markets
Background in journalism, media production, or digital publishing
Experience managing digital campaigns for news platforms or media organizations
Expected Outcomes
Structured digital marketing strategies for media content
Data-driven performance reports and actionable insights
Optimized digital campaigns with measurable results
Trainees capable of independently managing and scaling content reach
